Manufacturing meets Ecommerce
UK Manufacturers have long since avoided direct retailing of their products direct online, although there are hundreds of reasons we find the most common reasons include;
- Custom products. When companies quote for products based on a calculation some believe that this approach isn’t possible online when actually it is!
- Client relations. Clients are the bread and butter for all businesses. Established clients are usually loyal ones, but there is thousands more clients out there looking for a loyal relationship and the place they start to look is the web.
- Internal expertise. A common misunderstanding is that you need to be a techy guru to manage a website when in fact it’s the opposite, if you can use a keyboard and mouse then you can do it.
- Internal systems & processes. Most manufacturers will have internal order management systems already in place, whether its paper based, Sage or any other. Most development agencies lack the knowledge to support integration automatically – or fail to develop systems that the client can easily & manually input orders.
- Cost. Probably the biggest concern of any company.
Our case studies..
HLN Supplies (Plastic fabrications & supplies) came to Welford Media looking for an ecommerce store with a twist. After a year of trading online, HLN is relishing in the success of the site. The cost of their website was recovered in less than 3 months through the new exposure online. They also boast a “cut to size” calculator – something that saves them hours of work every week creating quotes. HLN was already a successful company but wanted to create new clients to add to its portfolio (which already includes Fenchurch clothing, West Yorkshire Police and London Canary Wharf).
DTP Group joined Welford Media initially to complete a project. Once it was established that the current solution wasn’t scalable enough for their business model a new system was developed. With a computer configuration system on par with Apple, Dell and HP – DTP are one of very few companies who can comfortably win contracts with a rock-solid online tool. In addition there website integrates directly with their internal systems and also an external product catalogue allowing them to easily manage thousands of products automatically, cutting the cost of their administration.
Manufacturing business is no longer 9-5 office hours..
Welford Media Limited has such a wide range of knowledge and hands on experience. We specialise in getting manufacturing companies online and taking businesses to the next level without the big price tag. We don’t do “off the shelf” or “quick and easy”, we do customised solutions that are tailored to you.
Need a makeover?
No technical gibberish, guru gargon or nerdy rambling. We are great at talking to people from all IT backgrounds and people who don’t know a keyboard from a mouse too – we’re here to help and provide you with a service, and help you understand it. If you are as confident as us that Welford Media can give you some great advice please contact us on 0845 634 1838 or you can use our online form here. If you prefer a more personal meeting then we can always come to see you (if you promise to make us a cup of tea!).
