Using our Newsletter Marketing services, you are able to actively interact with your customers. Welford Media can offer you a service that is vital in retaining business and gaining new clients.
Find out what’s working for you
We are able to design monthly newsletters that can be sent out to your clients, and with the help of our specifically designed reporting tools you will be able to see the impact that your newsletters have on your customers.
From the moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.
See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.
From the big picture to close-up
Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.
Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?
All this and more is at your fingertips for every subscriber in your account and is updated in real-time.
What are your subscribers interested in?
Our Link Activity Report makes it easy to see which parts of your campaign your subscribers are interested in. You can dig in to see which subscribers clicked a specific link, and easily export that valuable data out of your account.
Custom Fields
Store anything about subscribers and easily insert it into email content.
Export to Excel
Select the fields and export any list in your account straight to Excel.
RSS feed for list activity
Track new subscriber activity for any of your lists without needing to login.
Segments
Send targeted campaigns to groups of subscribers based on your criteria.
Flexible importing
No matter the format your lists are in, it’s easy to import into your accounts.
Serious about data security
All sensitive data is stored on servers behind a constantly maintained firewall. Our database servers are secured by additional access restrictions, and more sensitive data is encrypted.
Email authentication
Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered.
ISP feedback loop integration
Our mailing software is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.
