Welford Media's Internet Insider:
Tips and Tools for
DIY Search Engine Optimisation
Hi , I thought that you might be interested in our new and exciting newsletter, dubbed "Internet Insider", where we plan to provide you with the insiders information on business and the internet.
Having trouble reading this email?
This Month:
- Basic Search Engine Optimisation Theory
- Free tools the experts use - so you can to do it yourself
- Welford Media roundup and News
- Website of the month
- Next Months Issue
Basic Search Engine Optimisation Theory
Everyone wants their website to be the top of search engines, but how do they (search engines) rank the millions of websites on the internet? Search Engines use a multitude of different methods however get these 3 things right and you'll be 95% of the way there.
1. Content
It's all about Keywords (the words you want to be ranked highly for); the number of times your keywords appears on the page without looking un-natural the better. Don't over do it but take a close look at your current website does the words you want to be ranked highly for appear more than about once?
2. Code
Unless you know about HTML there isn't much you can do with this however, if you are getting a website developed ensure the web design company builds it in a search engine friendly manner. This includes text not pictures of text, compliant to web standards (http://validator.w3.org/), meta data, no frames and search engine friendly urls.
3. Links
The number of other websites that link to your. The general rule here is the more the better, but it also helps if the links are from relevant websites (e.g. If you are a chocolate producer having a sweet shop website link to yours).
Choosing the right company.
Make sure you know what you are paying for, Search Engine Optimisation isn't rocket science, any company that is reluctant to explain their methods probably don't have your best interests at heart. There are methods of SEO which are considered unethical and if search engines find your website is involved in these activity your website may be banned completely. For further information on this topic read what Google has to say. (http://www.google.com/support/webmasters/bin/answer.py?answer=35291)
The Best SEO Tools :
- Overture Keyword Tool
Tells you the number of searches last month - Google Suggest
Give you an indication of the popularity of a search term - Link Analysis
Tell you the number of link to your website - Ranking Reports
How your website is rank for Google, Yahoo! and MSN
Welford Media roundup and news:
New launches - Townhouse Leeds
The new Townhouse website is up and running with an easy to use one-click updateable photo-gallery and a section allowing visitors to subscribe to emails containing latest deals and events.
Moved Offices
Same building but BIGGER office.
New newsletter - "Internet Insider"
If you've got this far than it must be a good read.
New position opening
Sale Consultant - If your interested please send your CV to info@welfordmedia.co.uk
Website of the month: Google Docs
http://docs.google.com/
Think Word and Excel but free and online.
Next Months Issue :
- Tracking email newsletters
- Tracking visitors to your website the easy way
More information from Welford Media.
For more information about Welford Media simply visit: www.welfordmedia.co.uk.
To talk further about any topic in this newsletter or to schedule a meeting to see how we can help your company please contact Leonard Austin on 0845 634 1838 or at info@welfordmedia.co.uk
