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20-20-2 Vision

20-20-2 Vision is a competition that brings together 20 up and coming musicians and 20 film-markers to make music videos.

20-20-2 Vision is a competition set up by arts stra Ltd based in leeds. The innovative idea was to bring 20 local musicians and 20 local film-makers together to make music videos.

The 20 musician and 20 film-makers where all chosen from different genres and provided with mentoring by experts along with free studio time. The competition was a huge success and plans to launch it in other cities have already started.

The Brief

To produce a website that could not only follow a particular style but also be dynamic enough to represent the multiply genres the musicians and film-makers belonged to.

Have a section which allowed the audience and competitors have their voice heard but through a controlled manner.

Be able to to control the news page as the website would be the primary source of information for the audience and competitors.

Allow users to obtain application forms from the website

Have the winning music videos made available online.

The Solution and Special features

The style of the website conformed to the requested needs of arts stra Ltd with the first webpage having the special feature of two controllable 3D rotational boxes. The boxes represent the different genres of the musicians and film-makers, you may recognise some of the fonts.

An open-source forum was used to let users of the website comment on their experiences and voice any thought. The forum had a administration area allowing posts that where not suitable to be deleted and users suspended or banned.

A Welford Media Content Management System (CMS) was installed allows the staff at arts stra Ltd to safely control the news page, with relative ease and no technical knowledge.

A download section was built allowing the entry forms to be downloaded in both pdf and .doc format.

The 3 winners of the 20-20-2Vision competition had their music videos put one the website, allowing the whole world to view them. The videos were compressed and streamed through quicktime media player (a free media player downloadable from the apple website).

Key Features

Content Managed Flash
Video Streaming
Voting Platform

Benefits

The 3D boxes added a novelty to the website, thereby catching the visitors interest and in turn increasing the length of time a visitor would stay on the website.

The open-source forum was chosen as it massively reduce the build time for the website and added very little additional cost. This again saved arts stra time and money, allowing them to concentrate on other areas.

The CMS meant that arts stra staff could control their own website, this allowed them to keep their website up to date, reduced the time and cost to update their website.

Enabling users to download the application forms online, reduced the time need for arts stra to managed the application process thereby allowing the staff to concentrate on other aspects of the competition. The varied format of the application form insured that there was no compatibility issues.

The streamed videos again added a new area of interest to the 20-20-2Vision website, enabling visitors to view the winning enters. As the music videos were compressed and stream it meant that visitors to the website could immediately start watching the videos, without having to wait until the videos downloaded.