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Superna

Superna will evolve from a luxurious daytime venue into a sumptuous late night setting playing host to Leeds most astute socialites.

Superna will evolve from a luxurious daytime venue into a sumptuous late night setting playing host to Leeds most astute socialites.

Superna in open daily from 12 noon until late and serves a classic bistro menu, fresh salads and contemporary pasta dishes all made form the finest locally sourced ingredients. As the evenings progress so to does Superna. Showcasing a selection of outstanding local DJs playing an eclectic mix of house, electro, funk and soul.

The Brief

Being one of the newest and most prestigious nightclubs in Leeds, Superna needed a website to reflect their image. The design was extremely important as it needed to not only be enticing to the clients but also effectively promote the venue and the events.

Their needed to be a section for the gallery and also latest events that were happening ever month. The food and drinks menus needed to be on the website as well to provide as much information as possible to the users.

A simple contact/booking form was also require on the website so people could not only contact the club for potential bookings but also join the mailing list for future events.

Being a new club, they also required email marketing to accompany the launch of the website, so along side the website, an email template was build to compliment the website.

The Solution and Special features

The solution that was created was perfect to their needs. The dark purple colour emphasized the unique styling’s and feel of the venue and the website, providing a unique platform to launch their night club and market themselves as one of the biggest night life brands in Leeds.

The information was easy to find through the navigation menu and quick links throughout the website. The menus, with their download features, were very easy to see for the clients of the night club.

The contact page was easy to fill out and with a dynamic Google map, was very easy for people to locate the venue and enjoy the events.

The email marketing campaign that has been set up as well has proven to be a big success with increasingly high numbers of nightlife socialites attending the venue and events.

Overall the website and email marketing campaign has been a great success for Superna.