Pay Per Click (PPC) is a paid but immediate way of appearing on the first page of any search engine, along side natural listings (the term used to describe search engine results that do not pay to appear on search engines).

Your result will normally be in the form of a text based advert under the heading of sponsored links. As the name suggests you only pay when someone clicks on your advert regardless of the times it appears on the search engine results page.

The obvious advantage of PPC is that you appear instantly on the top page without having to SEO your website, however you may find many people clicking on your advert but find that you get very few leads or nobody is clicking on your advert at all. This could be for a number of reasons, like poorly chosen keywords or a badly layout website, if this is the case you could be wasting money.

Here To Help

Welford SEO will manage your PPC campaign, optimising your keywords and ensuring that your website obtains the maximum amount of traffic for your monthly budget. We will simultaneously manage all your PPC campaigns over the three biggest PPC advertising agencies; Google Adwords, Overture (Yahoo) and Miva. Welford SEO offers a level of expertises and resources that many companies wouldn't want to support in-house; we have professional copywriters to write your titles, descriptions and site content, web developers to re-structure your website without changing the layout and back-end development specialists to optimise a database-driven site's entire content for a pay per click campaign.

Google Adwords

Google Adwords is google's advertising network. As an advertiser you can choose you have your advert listed on thousands of website's that use the google adsense network or just the search engines sponsored links (by region or country if necessary). Almost any website can choose to apply for a adsense account and show google advertiser's advert, however only adverts relevant to the content of that website will be shown. As with most pay-per-click networks it is managed by auction system, the highest paying advertiser per click, will be shown first. Google Adwords is the largest online advertising network currently available for more details please call 0845 634 1838.

Overture (Yahoo)

Overture (previously known as Yahoo! Search Marketing ) was the original online pay per click network, started in 1998. Currently by choosing to use overture your adverts will be shown across the over Yahoo! partner network. The network includes Msn, Alta-Vista, Lycos, Ask Jeves, FT.com and many more website. To join the Yahoo! partnership websites are required to have at least 500 000 web searches per month. Yahoo! believes that it's online advertising network reaches over 80% of internet users. For more details please ring 0845 634 1838.

Miva

Miva is an independent online advertising network. When advertising through the Miva network your adverts will appear on websites such as lastminute.com, Packard Bell and Maxim. Like with Adwords and Overture your advert will only be shown on pages that are relevant to the products or services you offer, by finding keywords on that particular webpage. Although the smallest of the three big pay-per-click networks Miva also shown's corporate images and offers a pay-per-call service. For more information please call us on 0845 634 1838.

For an informal chat about any aspect of SEO, pick up the phone and give us a ring on
0845 634 1838.